In this short discussion Neta Tamir and Mickey McManus explore the concept of Silent Spring, but for our cognition. At this moment where research is questioning what might happen if AI and social media might strip mine our most precious inner workings with dark patterns, we might want to consider an entirely new category of products. Instead of time management tools, what if we had personal cognitive management tools. What if we could have an EPA for our minds both individually and collectively. What if cognition were a human right?
Related work can be found in this Forbes article written by Marco Annunziata and Mickey McManus, and in this article by Jay Venkat and Mickey McManus and this podcast on strip-mining cognition both done for BCG, as well as this excerpt from Mickey’s forthcoming book on malleable mindsets.