In 2014 MAYA launched a joint venture co-invested in by Peter Guber and Tony Robbins named Agency of Trillions. The focus was on the emerging potential of connected products, places, and services and what would happen if you co-created with your customers to create not owned, earned or paid media, but made media. This was an early harbinger that hinted at the implications of commerce that happened between things that might have unique senses and goals and the ability to take actions (see GenAI) on their own. The rise of additive manufacturing and low volume highly customized products in limited production hinted at what would happen when Moore and Metcalfe met Darwin and places and things could evolve in the wild and be influencers in their own right. AoT was later acquired by Indiegogo and Trillions Company shifted to investing and accelerating emerging new deep tech startups via Idealab NY.
